Be careful what you aim at.

It is certain that everyone of us has experienced the yellow car phenomenon or frequency bias at least once in the recent past.

Imagine you want to buy a new car, you don’t know much about them, so you research for about 2-3 weeks to find a unique model, which fits your preferences. Its a bright yellow hatchback, not very common so that it sets you apart.

Until now you hadn’t seen much of it, but suddenly after your purchase, its everywhere. You see it on the roads, on TV, and also hear your friends talk about seeing a similar yellow car. Did you just set a trend? Or is it our minds playing tricks with us?

Because of the fact that the car was recently on our mind, our brain started paying more attention to related information, the yellow cars were always there, its just that our brain got primed to this new information, and that’s what we ended up thinking about and hence seeing more of. (Its a subtle subconscious process.)

There is so much information entering our eyes at any given moment that we cannot comprehend all of it, our mind only responds to the ones which are familiar and the ones that are on top of our minds.

This is a close relative of confirmation bias, which says that our minds selectively picks up and responds to familiar information, reinforcing our previous beliefs.

How can we use the knowledge about the above biases to our advantage?

Our subconscious minds can take up any new problem or information, like the yellow car or a new word, and chew on it for several days to relate it to the past and present experiences.

It will start attaching any and all new information to sew up a story that can be related to others. The story that ends up running in our minds is formed by the day to day stories and ideas we reinforce in ourselves.

This is partly the reason why wishing, praying, daily rituals, and goal setting has a good effect on our lives. If we give our subconscious minds the task that needs to be pursued and some information related to it, it will start solving it for us, our only task is to act in accordance with it.

Positive thinking

It is clear that our brain responds more to what we have practiced more of in our lives.

So, if we think that we don’t deserve to get better, our brain is going to find confirmatory information that reinforces that story. It will remind us of more instances that in fact suggests that we are not good enough. Which lowers the morale and leads to inaction.

But, if we change the narrative and start thinking that we are capable of achieving all of our goals and capable of becoming great at what we do, we can reinforce the positive mindset. More so by hyping and reminding ourselves of all the things that are going great in our lives.

We can remind ourselves that we have gotten so much better and come a far way from where we started. We will actually see a shift of perspective and the mind will get primed to the fact that we are capable of being great at what we want to do. This leads to a morale boost, leading to action, forming a positive feedback loop.

What are some things that can help prime our subconscious better?

  • Have a book where you set goals, some easily achievable and some huge goals. (Our subconscious doesn’t differentiate between a tough or an easy task, so its better to also give it tough tasks, to use its total potential.)
  • Have a list of things that you have done, that make you go proud and remind you that you have come this far and can do anything you want to.
  • Be around positivity, via books, good friends, or encouraging podcasts.
  • Be open and receptive to new information.
  • Look for good in others, as it is more peaceful for both of you and it primes our minds to look for the positive in our lives as well.
  • Practice gratitude: One of the best ways to shift perspectives.
  • Read about how others have made it in the field you want to pursue, it gets us in the mindset, if they can do it, so can we.
  • Meditation, to get a better access to the subconscious and to just to find more peace in this fast paced life.
  • Aim at the best version of yourself, and constantly figure out how to reach there. Be in love with the process and not the result.
  • Believe in yourself and encourage others when they take up great challenges.


Our Subconscious is a silent yet powerful machinery working relentlessly under the hood. Give it amazing tasks and positive ideas to leverage its power and let it help us realize our potential.

Ujjawal Sureka
A Student of life.

PS: If this post resonated with you, let me know in the comments. Do share if it has been of value to you. Thank you, and have a great day.

All the images in this post are a courtesy of

18 thoughts on “Be careful what you aim at.

  1. Powerful post, Ujjawal. I have been waiting for you to post something for a whileπŸ€—. This post is definitely worth the wait.
    I strongly believe in positive thoughts and the power of subconscious mind. You must be aware of it, as you are one of the few regular visitor of my posts, which mostly speak about the same subject.
    I loved reading your viewpoints on positive outlook and the yellow car reference. Keep up the good work! God bless.

    Liked by 1 person

    1. Hey thank you Ramya! 😊
      I appreciate it that you found the post to be good! Yes, I did notice that your posts cover similar topics around positive thinking and the power of the subconscious, its amazing to find like minded bloggers.
      Thank you, have a great weekend! πŸ™Œ


  2. Always good to read your thoughts. This is super important: “Be in love with the process and not the result.” Especially since the result can never be guaranteed. Growing our subconscious thoughts … that’s an interesting idea. But it reminds me of kinda getting into a flow creatively. The best writing kind of happens on a subconscious level, working almost unthinkingly. And this “frequency bias ” happens to me too often.

    Liked by 2 people

    1. Hey, thank you Benjamin! 😊
      You have elaborated it nicely, results are never guaranteed. Yeah, for sure, if we have a decent experience in the field, we tap into the flow states as you have mentioned. Yeah for me too! I appreciate your take on the post, have a great weekend, take care! πŸ™Œ


  3. Such good points! It’s so true, when you start thinking positive, good things start to happen. This is why I believe in manifestation. Fake it until you make it. If you believe good things will happen, then they will. πŸ™‚

    Liked by 1 person

    1. Hey Brittany! 😊
      It sure seems to be the case, our mindset makes a lot of difference in our lives. The key element seems to be belief and hope, with which we expect a positive future for ourselves. Thank you, have an amazing weekend! πŸ™Œ


  4. Hi Uzzawal, Great post. I saw a link to your post on Promote A Poet/Writer. Your post was promoted by Ramya Vivek.
    I really like the yellow car reference. I remember how I would see only pregnant women around me when I was carrying my child. lol. It was as though they never existed before that.
    I also like the aspect of taking advantage of the biases we have. Or, the concept of playing tricks with our mind to achieve certain results. It could be using your alter ego or training your mind in a specific way. It is a fascinating topic and every time I read or listen about it, I feel a new bout of energy.
    This was a good read…

    Liked by 1 person

    1. Thank you Deepa for your thoughts, much appreciated. I am also grateful to Ramya for promoting my blog.
      Yeah, the yellow car happens to us so commonly. Its cool to hear your version of it. Its great that you found this post good. Thanks again, have a great day! πŸ™Œ

      Liked by 1 person

  5. Great post. And, yes, since I got a bright yellow Kia Soul last year I can attest to being aware of many more bright yellow vehicles.
    You make many good points to think about.

    Liked by 1 person

    1. Hey, thank you Louis! Haha, sounds great that you have experienced this effect first hand! I appreciate your feedback, have a great day ahead! πŸ™Œ


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